Cleveland Cliffs Launches "Buy American" Automotive Incentive Program

In a move to bolster domestic manufacturing and reward employee loyalty, Cleveland-Cliffs Inc. has introduced a company-wide "Buy American" incentive program. The initiative offers a $1,000 cash bonus to any of the company's nearly 30,000 employees who purchase or lease a new American-built vehicle containing substantial Cleveland-Cliffs steel content during the 2025 calendar year.

The announcement was made jointly by Cleveland-Cliffs CEO Lourenco Goncalves and Senator Bernie Moreno, R-Ohio. Senator Moreno praised the initiative, stating, "This program not only supports our nation's manufacturing sector but also demonstrates Cleveland-Cliffs' commitment to its workforce and the American economy."

Cleveland-Cliffs, headquartered in Cleveland, Ohio, is a leading producer of steel and iron ore pellets in North America. The company has a longstanding commitment to supporting American industry and promoting the use of domestically produced materials. By incentivizing employees to purchase vehicles made with their steel, Cleveland-Cliffs aims to strengthen the domestic automotive supply chain and highlight the quality of American-made products.

The incentive program is expected to have a positive impact on both the automotive and steel industries. It encourages employees to consider the origin and composition of their vehicle purchases, potentially leading to increased demand for American-made cars and trucks equipped with Cleveland-Cliffs steel. This alignment between employee benefits and corporate strategy underscores Cleveland-Cliffs' dedication to fostering growth within the U.S. manufacturing sector.

For more information about the "Buy American" incentive program, employees are encouraged to visit the Cleveland-Cliffs employee portal or contact the human resources department.